
This blog is all about psychology techniques used by most marketers in marketing. Let us find out how they make the use of psychology techniques in marketing to make their business successful.
1. Instant Linking Advantage Strategy

Instant Linking Advantage Strategy can be used when you face demarketing. This strategy helps to instantly fight against your competitor and make their campaign fail in business.
Chowkidar Campaign of Narendra Modi is a wonderful example of this marketing strategy.
2. Expensive is Better

This strategy is further divided into cost leadership and differentiation. Cost leadership is to make the cheap product available in the market whereas differentiation is making the specific products available in the market with unique specifications.
People think that expensive products come with unique features and specifications which is why they become ready to spend the money on that specific product.
3. Fixed Action Pattern
Sometimes, people follow the fixed action pattern while buying the products based on their knowledge.
This strategy can help to increase sales and bring profit in business.
4. Contrast Principle Production

The contrast principle strategy is used to make the price of your product look smaller when you are dealing with cost objections.
This marketing idea helps you to make the price of the expensive product look smaller so the people will get ready to purchase it.
5. Social Proofing

Social proofing strategy in marketing is usually best in making conversions. People believe in the actions of others by assuming that their actions are right.
This strategy eases the minds of the concerned audience.
6. Figure of Authority

The chances of conversions are also high in this strategy. Great brand ambassadors are used for this strategy.
This marketing technique provides value to the product and engages the audience through public appearances. Fair & Lovely is a good instance of this strategy.
7. Scarcity
Sometimes, psychologically, the scarcity of the products also forces the targeted audience to buy the products that are limited in availability.
Therefore, this strategy also works out properly in the marketing business.
See you in the next blog! Bye
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