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Market Research

Writer's picture: Shashwat GuptaShashwat Gupta

Do you know what market research is?

Market research is a group of methods used to collect data and better perceive the target market of the company.

Or, It is an action or activity of gathering information about consumers' needs and preferences.


How market research becomes so valuable?

Marketing research is indeed valuable as it is important to understand your customers. Even though you know their common needs, but it is necessary to win their loyalty.


Only by improving user experience, you can attract potential customers.


For example, Apple is one of the successful companies that got a big name in the field of technology. They are popular today just because of their market research strategy.


They finally discovered what their customers actually want and how to make those wants possible. The name of their research group is “Apple Customer Pulse”.



How to undertake lean market research?

You can conduct lean market research with the use of these four steps:

  • Carry out observational research

  • Form easy user personas

  • Hold individual interviews

  • Data analysis

See You In The Next Blog! Bye

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