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How to Position Your Product?

Writer's picture: Shashwat GuptaShashwat Gupta


What you are going to do in the market simply depends upon how you position your product.

In the case of positioning your product, the very first rule is to select your perfect audience. However, there are four ways to position your product which are as follows:


Value for Money Market

This market sells high-quality goods at a low price. Maruti Suzuki is a wonderful example of value for money marketing.


Opportunistic Market

This market sells low-quality goods at a high price. This market can be seen at cinema theatres or railway stations.


Chinese Goods Market

This market sells low-quality goods at a low price. Chinese toys are great examples of this type of marketing.


Premium Market

This market sells high-quality goods at a high price. Gucci is an example of premium marketing.

These are the four ways to market your product but among these,

you have to choose which product strategy is appropriate for you to position your product depending on your targeted audience.


See You in the Next Blog, Bye


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