
Most of the small business get shut down just because they didn’t market their self well. They think I have shop people will find and come to them. But unfortunately this does not happen in real life. Guerrilla marketing helps small business to market themselves in low budget.
Now before that what guerrilla marketing actually is? Marketing Ideas for a small business is called guerrilla marketing.

Guerrilla marketing works on the principle “Grasping the attention to generate the memory”.
It is an unconventional method, this involves more energy and more brainstorming but via guerrilla marketing you can engage with people Imagination.

It is An advertisement strategy in which a company surprise and/or make unconventional interactions with people, in order to promote a product or service.
In simple words it is an advertisement strategy designed for business to promote their products and services, in an unconventional way within a very less budget. This involves high energy and imagination focus on grasping the attention of public at a more personal and memorable level.

It has low-cost budget, and it focuses on smaller groups of promoters and they are responsible for getting the word out in a particular location.

It is unusual and unconventional marketing strategy which yield maximum results in regional area.
something unusual delightful surprise, something that engage you sometimes it may give a little shock also and after that gives a little surprise and at the end of the day make you feel delightful surprised.then people start talking have you seen this, have been there, etc. People feel happy while sharing such thing in social media, this way your business can get viral so easily and get “TALK OF A TOWN”.
Below are few examples,
Pros of Guerrilla Marketing
It is much cheaper than classic advertising to execute.
Allows for creative thinking over budget.
It grows with word-of-mouth and if your idea is so unique then it can easily become talk of a town.
It can get viral on social media and news so easily, resulting in a publicity powerhouse.
There’s nothing better than people talking about your campaign and your business on their own.
Cons of Guerrilla Marketing
Sometimes messages can be misunderstood.
It can result in tension with authorities.
Unpredicted obstacles like bad weather, thrown timing, and other small instances that could easily spoil an entire campaign.
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